Tips

4 TIPS YOU MUST FOLLOW TO MAKE A PERFECT COFFEE

We consume coffee every morning and even more times during the rest of the day. The stimulating capacity is not the only virtue of this drink, but it is the reason why we usually drink it. Having gone so far into our routine, we have made coffee a much consumed product, but not enjoyed. We get up early, with hardly any time, which forces us to have a quick and running breakfast or, directly, to do it at work taking that liquid that comes out of the vending machine and that defining it as coffee would be very generous.

Enjoying a good coffee, its flavor and aroma is one of those little luxuries that are within everyone’s reach, and that will help to have those moments of personal enjoyment and disconnect from the tedium of daily routine.

As it is never a bad time to enter the culture of good coffee, we propose a decalogue that will be very useful.

  1. Buy freshly roasted beans

Bottled coffee has a great flavor and aroma … until you get used to freshly roast over time the qualities of the coffee bean decrease. The advice that Eating Well magazine proposes is to buy it in a specialized store or even buy it fresh and toast it at home and beware of supermarkets, and bulk sales, oxygen and excess light are the worst enemies for coffee.

  1. Buy a good coffee

Which doesn’t mean you spend a lot of money on coffee. Taste is something very personal, and there are dozens of varieties in the grain. The mountain blue is one of the most expensive, luxurious and valued, but does not have to like everyone.

More toasted, earthy, chemical … The best solution is to try the one that most closely resembles our taste or, even, mixes to achieve a flavor that is unique and special to us.

  1. Keep it in optimal condition

To enjoy a grain in perfect condition, there are two options: buy continuously or be careful in its conservation. Once you are used to it, the second option will be much more comfortable and cheaper.

For good conservation, it is advisable to follow the following tips:

  • Keep it at a cool temperature and away from any heat source.
  • Close the container thoroughly (transparent film can be used for greater security).
  • Grind only the coffee to be consumed.
  1. Grind it yourself

Like any other natural product, industrialization makes it easier for us to introduce it into our daily life, but it also worsens its quality and virtues. Industrial grinding is the enemy of the taste and aroma of coffee. In addition, the passage of time also negatively affects these properties.

Buying large cans of ground coffee does not seem like a good deal if you want to enjoy a good cup. To grind the coffee ourselves, we only need a manual grinder. If you are lazier, you can spend a little more money and buy an electric grinder.…

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Tips

5 TIPS ON SOCIAL NETWORKS FOR COFFEE PROFESSIONALS

A new coffee shop opens in each corner. This is excellent news for consumers, but for coffee shop owners, learning how to stand out in this saturated market is essential. A good start would be making sure you have as many followers on Instagram as possible. Not only do you need to follow the trends, but keep yourself updated.

And what is the key to this? Social networks. In today’s world, you simply cannot afford not to have a social media strategy.

Don’t be afraid if it’s you: we’ve put together a list of five social media tips every coffee shop should know:

  1. Be Consistent

Many coffee shops have one or two social media accounts, but they lack consistency. The content must be published constantly; otherwise, your profiles will stagnate. Followers will get bored and, well, they will stop following you. But it is not surprising that being consistent is difficult, as there are many social media platforms. On this subject, even if you become unproductive when updating your social networks, it does not mean that you should give up. There will always be a solution, especially when it comes to social media. It is understandable that you think that publishing from each of your accounts can seem overwhelming.

  1. Be Relevant

Have you ever seen brands like Nike post toothpaste photos or Toyota write blog posts about how to make the perfect cake?

No, because this is not associated with the brand image. So why would you post about your new baristas’ sneakers or people who park their vehicle incorrectly? Your audience is not interested in any of this.

  1. Stay Updated

As the specialty coffee industry grows, your store should too. You must stay on top of trends. Too many coffee shops have the hipster mentality of “if it’s not a specialty, we don’t care.” But this does not make sense.

  1. Be Specific

Have you ever seen a photo on Instagram and have been wondering what exactly it means? This is the result of not being specific in the posts. If you post a photo of your barista’s latte skills, explain it. Do it as if you were interacting with someone who has never heard of your store. Don’t assume that people know this is your barista.

  1. Be Original

The internet is full of images, videos and everything you can imagine, so the only way to stand out is to be original. Your content should serve to interact with your audience and at the same time, be interesting enough to stand out in the great abyss of the network.…

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