We consume coffee every morning and even more times during the rest of the day. The stimulating capacity is not the only virtue of this drink, but it is the reason why we usually drink it. Having gone so far into our routine, we have made coffee a much consumed product, but not enjoyed. We get up early, with hardly any time, which forces us to have a quick and running breakfast or, directly, to do it at work taking that liquid that comes out of the vending machine and that defining it as coffee would be very generous.

Enjoying a good coffee, its flavor and aroma is one of those little luxuries that are within everyone’s reach, and that will help to have those moments of personal enjoyment and disconnect from the tedium of daily routine.

As it is never a bad time to enter the culture of good coffee, we propose a decalogue that will be very useful.

  1. Buy freshly roasted beans

Bottled coffee has a great flavor and aroma … until you get used to freshly roast over time the qualities of the coffee bean decrease. The advice that Eating Well magazine proposes is to buy it in a specialized store or even buy it fresh and toast it at home and beware of supermarkets, and bulk sales, oxygen and excess light are the worst enemies for coffee.

  1. Buy a good coffee

Which doesn’t mean you spend a lot of money on coffee. Taste is something very personal, and there are dozens of varieties in the grain. The mountain blue is one of the most expensive, luxurious and valued, but does not have to like everyone.

More toasted, earthy, chemical … The best solution is to try the one that most closely resembles our taste or, even, mixes to achieve a flavor that is unique and special to us.

  1. Keep it in optimal condition

To enjoy a grain in perfect condition, there are two options: buy continuously or be careful in its conservation. Once you are used to it, the second option will be much more comfortable and cheaper.

For good conservation, it is advisable to follow the following tips:

  • Keep it at a cool temperature and away from any heat source.
  • Close the container thoroughly (transparent film can be used for greater security).
  • Grind only the coffee to be consumed.
  1. Grind it yourself

Like any other natural product, industrialization makes it easier for us to introduce it into our daily life, but it also worsens its quality and virtues. Industrial grinding is the enemy of the taste and aroma of coffee. In addition, the passage of time also negatively affects these properties.

Buying large cans of ground coffee does not seem like a good deal if you want to enjoy a good cup. To grind the coffee ourselves, we only need a manual grinder. If you are lazier, you can spend a little more money and buy an electric grinder.…

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A new coffee shop opens in each corner. This is excellent news for consumers, but for coffee shop owners, learning how to stand out in this saturated market is essential. A good start would be making sure you have as many followers on Instagram as possible. Not only do you need to follow the trends, but keep yourself updated.

And what is the key to this? Social networks. In today’s world, you simply cannot afford not to have a social media strategy.

Don’t be afraid if it’s you: we’ve put together a list of five social media tips every coffee shop should know:

  1. Be Consistent

Many coffee shops have one or two social media accounts, but they lack consistency. The content must be published constantly; otherwise, your profiles will stagnate. Followers will get bored and, well, they will stop following you. But it is not surprising that being consistent is difficult, as there are many social media platforms. On this subject, even if you become unproductive when updating your social networks, it does not mean that you should give up. There will always be a solution, especially when it comes to social media. It is understandable that you think that publishing from each of your accounts can seem overwhelming.

  1. Be Relevant

Have you ever seen brands like Nike post toothpaste photos or Toyota write blog posts about how to make the perfect cake?

No, because this is not associated with the brand image. So why would you post about your new baristas’ sneakers or people who park their vehicle incorrectly? Your audience is not interested in any of this.

  1. Stay Updated

As the specialty coffee industry grows, your store should too. You must stay on top of trends. Too many coffee shops have the hipster mentality of “if it’s not a specialty, we don’t care.” But this does not make sense.

  1. Be Specific

Have you ever seen a photo on Instagram and have been wondering what exactly it means? This is the result of not being specific in the posts. If you post a photo of your barista’s latte skills, explain it. Do it as if you were interacting with someone who has never heard of your store. Don’t assume that people know this is your barista.

  1. Be Original

The internet is full of images, videos and everything you can imagine, so the only way to stand out is to be original. Your content should serve to interact with your audience and at the same time, be interesting enough to stand out in the great abyss of the network.…

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If coffee is your passion, you like to try new varieties and techniques and enjoy the different nuances of coffee flavor; you probably have the soul of a coffee taster.

Whether you have considered signing up for a coffee course or want to start tasting coffee on your own, here we tell you everything you need to know about this topic.

What does a coffee taster do?

The profession of coffee tasters quite unknown, especially if we compare it with other tasters such as wine tasters. Despite its low popularity, the truth is that coffee experts are essential for coffee producers and manufacturers.

Being a coffee taster goes beyond going to a coffee tasting; it is responsible for ensuring the quality of coffee at various stages of coffee production. His figure is important in the quality control of brands to ensure homogeneity of flavor and aroma.

Do not confuse a coffee taster with a barista. The latter is a specialist in the preparation of coffee infusion but does not have to have extensive knowledge of the chemical composition or aroma of the coffee bean. This is the taster’s specialty.

Coffee is one of the most aromatically complex foods that exist, so training with coffee tasting courses essential to achieve the necessary skills.

Different types of tasting

How to taste coffee? There are two different tasting modalities depending on the moment and objective of the practice.

Brazilian Tasting

It is used to evaluate the coffee bean in depth. That is why it is not made with a finished infusion but rather that freshly ground roasted coffee is mixed with boiling water. It is allowed to infuse three minutes, and it is tasted in small sips.

With this type of tasting, which is the most widely used, all the nuances, flavors and aromas of roasted coffee beans are captured.

Express Coffee Tasting

As its name suggests, this type of tasting is done with a cup of freshly brewed espresso. In this type of tasting the cream is also analyzed, and the factors related to the coffee machine that is involved in the drink will be taken into account.

How To Taste Coffee

If you want to get started in this trade, it is best to find a good coffee cupping course in your area. You can find them in hotel and gastronomy training centers, as well as a barista or coffee-related organizations.

If you prefer to start slowly and discover for yourself the nuances and flavors of coffee, take note of these tips.

  • Get a wheel of coffee flavors. It is a wheel-shaped graphic that includes all the nuances of flavor and aroma that coffee can have. This wheel has a standardized lexicon that is what all tasters use to describe coffee.
  • On the internet, you will find different models of flavored wheels try and decide which one best suits you.
  • Train the palate. To do this, look for samples of all the flavors that appear described on the wheel. Try them and focus on the sensations, which parts of the tongue and palate are activated and memorize them.
  • Ask in shops and cafes in your area if they have an open coffee tasting or tasting.Sign up and start sharing your passion with other fans.
  • Try many different coffees andwrite down in a notebook all its characteristics and the gustatory, aromatic and textured sensations that they produce. It is very important to keep a comprehensive record of all the coffees you try. This aspect is very important in the process of how to learn to taste coffee.

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Two hundred milligrams of caffeine, roughly the one in a coffee, taken after viewing a series of images helps you remember them better and in more detail the next day. This suggests that instead of drinking coffee before facing an important job to stay awake, it might be better to drink it immediately afterwards, to get the best possible memory.

Better with caffeine

Most of the people were able to tell if they had seen the image before or not. But the volunteers who had taken caffeine quickly spotted the subtle differences, unlike those in the placebo group who easily confused the modified images with the older ones. The brain’s ability to recognize these subtle differences is called the “separation pattern.”

This skill is crucial, for example, to distinguish two very similar scenes, for example, remembering every day where we have left the car in the parking lot at work. The general image would be the same (the parking) and what varies is where we park the car. This ability to remember where we have parked every day in the same parking lot begins to seriously fail in the cognitive deterioration associated with pathologies such as Alzheimer’s.

“If we had used a standard memory test, in which we had not resorted to those little tricks in the images, we would not have found any effect of caffeine on memory,” explains Yassa. With that little trap, the brain has more difficulty distinguishing between previously viewed images and has allowed researchers to affirm that it is precisely this process of memory that allows discriminating these fine details, called the separation pattern, that enhances caffeine.

It is possible that it achieves this by indirectly increasing the levels of norepinephrine, which this research team had previously related precisely to the “separation patterns” that allow us to distinguish between two very similar images.

The right dose

The next stage will be to understand the mechanisms by which this stimulating substance contained in coffee, tea and to a lesser extent in chocolate, manages to enhance memory. “We know that caffeine is associated with healthy ageing and could also have some protective effect against the cognitive decline associated with pathologies such as Alzheimer’s. It is an important question to study in the future,” says Yassa.

By the way, if someone is tempted to test what happens if they exceed this 200-milligram dose by far, it is good to know that this effect of caffeine on memory is in the form of an “inverted U” graph. This means that there is a maximum caffeine consumption from which there is not only no improvement but a worsening in the ability to remember. It should not be forgotten either that an excess of this stimulant produces symptoms similar to those of an anxiety attack, which leads to a decrease in cognitive performance.

How much caffeine is in a coffee?

According to the Organization of Consumers (OCU), in 100 milliliters of coffee prepared at home, there are 180 milligrams of caffeine. If instantaneous, this amount drops to 131 milligrams. In a 125-millilitre tea infusion, there are 24 milligrams of caffeine. This stimulating substance is also present in soft drinks. A can of cola or tea (330 ml) contains about 25 milligrams. And 200 ml of an energy drink provides 84 milligrams of caffeine.

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